It's Time to Talk About Prime Design Mark.
You will see the Prime Design Mark symbol appearing on good design products worldwide that have been identified as original, innovative, creative and visionary.
How it works
Brands submit their products for awards consideration by a large jury panel.
Good design products are awarded with the Prime Design Mark.
Product Inspection
Selected good design products are physically inspected for eligibility.
Mark Licensing
Eligible products are awarded with Prime Design Mark License and Label Use Rights.
Marketing Promotion
Brands use Prime Design Mark to communicate good design within their products.
Consumer Verification
Consumers can verify a Prime Design Mark and learn more about the product.
Promote Good.
The Prime Design Mark is awarded for original good design.
Awarded to products that meet a certain level of original design quality, the Prime Design Mark aims to positively differentiates the awardees from commoditized offerings.
Awarded after formal application and request by the brands and product manufacturers upon evaluation and inspection of their product.
Eligibility Criteria
Only designs that are a winner of A' Design Award is given the right to use the Prime Design Mark, after physical inspection.
Good Design Quality
The design quality and evaluation criteria is defined based on the form and function of the product.
Symbol Idenentity
The Good Design Mark is not a claim to performance, but to design of the product.
Get a Prime Design Mark
Prime Design Marks are licensed to products that first of all win the A' Design Award and then pass a physical inspection. Before physical inspection, an application for Prime Design Mark is made through the international juried A' Design Award.
Prime Design Mark is given only to award winning designs that have not only won the A' Design Award by obtaining a winner status by scoring a high level in their competition category but also pass a physical inspection.
Prime Design Marks require additional self-declaration by the applicants that indicate the products' confirmity with international quality standards. Once the application process is made through the A' Design Award platform. The copy of the self-declaration is kept, and will be available to public on request; the self-declaration is a commitment by the applicant, and a legal declaration to support the proof of good conduct.
Verify a Prime Design Mark
Input the 8-Digit Prime Design Mark Code within the label to check if a Prime Design Mark is valid or not.
When you control validity of a Prime Design Mark, you will be shown a green check sign if the mark is valid or a red x if the mark is not valid.
If a mark is valid, product image and information is displayed to help you cross check to see if the mark corresponds to the right product.
Report Misuse
Please contact us to report any misuse or unauthorized uses of the Prime Design Mark
The Prime Design Mark is managed by A' Design Awards, and are provided to products that pass highly strict quality criteria, and those which are deemed to have innovative good design.
Please contact us to report any misuse or unauthorized uses of the Prime Design mark.
